A recent article in WWD announced that the creative minds over at the artsy “entertainment empire,” Cirque du Soleil are hoping to develop the companys brand name by expanding it to include clothing and cosmetics. While cosmetics might be an obvious choice for a circus group known for its elaborate face paint (this isn’t clown stuff we’re talking about), I find the idea clothing, inspired by any kind of circus, a bit odd, even if the collection is mostly different styles of embellished jeans and sweaters.

Rodney Landi, the vice president of merchandising for the Montreal-based “entertainment empire,” told WWD that he sees “endless applications,” for the Soleil brand, going as far as to list home furnishings and fitness equipment as possible products.

“Opening our own stores is something we’d very much like to do,” Landi said. “It’s certainly one of my own dreams. We’ve worked hard to push past the expected souvenirs.”

The article also said that the company would introduce 64-piece ready wear Fall and Winter collection in 300 boutiques worldwide this August, and that they hope the clothes will find a place in luxury department stores like Nordstrom and Neiman Marcus. Landi told WWD that Cirque du Soleil would continue a partnership with hipster boho line, Itsus (which has designed tee-shirts for Cirque du Soleil in the past) because “they understand the Cirque du Soleil brand. They spend time looking for a designer who would have the ability to realize this dream of ours.”

Though I’m relieved to find out that the brand developers and designers for the Soleil brand are planning on marketing their goods mostly to the 35-50 year old age bracket, I was a little confused by the pictures that accompanied the article. One shows a slim model in a crystal bedazzled denim mini-skirt. In another picture, the model dons a halter-length, feather trimmed cardigan sweater. Not the kind of thing I’d see anyone other than teenagers in the suburban mall rat scene.

Stick to doing what you do best, Cirque du Soleil, like shooting specials for Bravo and entertaining tourists.