Buzzword: Isaac from ‘Class to Mass’

In a press release from Business Wire, headlined Fashion House Exclusive Licensing Agreement with Isaac Mizrahi Featured in Women's Wear Daily; Article in Leading Fashion Industry News Publication Spotlights Latest Milestone Fashion House License Agreement, announcing the obvious. That Isaac Mizrahi, the inappropriate fondler of celebrities’ breasts (see: You Tube: Scarlett Johansson Groped), talk show host, and Target fashion designer, is extending his brand image to shoes for the masses at affordable prices:

The Fashion House, Inc. (OTCBB:FHHI), a designer and manufacturer of women's fashion footwear for the world's most important designers, announced today that its new exclusive worldwide licensing agreement with celebrated designer Isaac Mizrahi… the Company's exclusive licensing agreement to develop and distribute footwear under two Isaac Mizrahi labels: the currently available Isaac Isaac Mizrahi line and a new couture collection…Mr. Mizrahi…cited key aspects of the agreement to produce a new line of top-quality women's fashion footwear at relatively affordable and popular prices.

This is classic Mizrahi. A man who has learned to market himself, his image, and his designing talent. I respect any designer or person who can be smart about his choices. His chronology as a whole is remarkable (see: Vault Mini Profile). From designing his own private label in the 1980’s and marketing his image and self via an entertaining and bull-blazing documentary, Unzipped, showing his personality, wit, and insecurities. He gave the masses something to talk about and a window into the elitist world of fashion. Granted, this got him shunned by the fashion industry, leading his label and company to go bankrupt and him to rethink his image.

Today, he is one of the most recognizable designers. Designing for Target was his first foray with high-low mass designing, way before Lagerfeld, McCartney, or Luella, making him the leader of the high-low category, enabling him to be a star, a personality, and a force in the mass-market. For his new shoe licensing deal he said to Women’s Wear Daily:

"I always love the high and the low," Mr. Mizrahi was …"I love that it's democratic...that a little cheap shoe could be as gorgeous as an expensive one and vice versa." Mr. Mizrahi added that he sees "eye to eye" with The Fashion House, "in terms of the way to build a business, in terms of making shoes available at different price points."