The most remarkable characteristic of models is the fact that they are anonymous. You don't know them and have never seen them before. They are good hangers, you look at the clothes they are wearing and most of the time they make the clothes look more beautiful. If you are a fashion designer, that's perfect, who cares about the hangers ? You just want to sell your cotton.

But if you are in a magazine, this could be a problem. Beautiful girls or guys wearing beautiful clothes is not enough because images, like written articles, have to be a somewhat entertaining in order to catch the reader's eye. There is actually someone whose job it is to put everything together, he is usually called the creative director.

Photographer, Models, clothes, and scenery, sound like camera man, actors, dialogs/action, and set. They don't tell the same story but their jobs have so much in common. The similarities between the movie director and the creative director are unavoidable.

What about all that introduction? Go to any newsstand and look at the front page of any fashion/star magazine. Half of the last issue of W is about Hollywood, an actress is on the cover. Vanity Fair has 42 pages of Hollywood stars shot like models. Shot like models but not as models because they are not anonymous. They are not the hangers, and in this case the function of the beautiful clothes is actually reversed. Here, clothes are the models/hangers, and they make the celebrity look more beautiful.

The Fashion/Movie and Industry/Media marriage is a successful one. You buy the magazine because you see a movie star you find beautiful on the cover. Then, you learn that her dress was made by Alexander Mac Queen, he must be a great designer! You will probably go and see her latest movie. The question might be: since so many bad movies have been made with former models, when shall we see a fashion show cast entirely with movie stars on the runway ?