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John Seabrook, Nobrow: The Marketing of Culture and the Culture of Marketing (Knopf, 2000; Vintage, 2001) Where once there was highbrow and lowbrow, now there is nobrow — a land where art and commerce have finally merged, there's no such thing as selling out, and Buzz trumps all. Where moral authority once determined a work's importance, consumers' ability to differentiate in a "megastore" culture now depends on the images put forth by marketing campaigns. Here the cultural old guard upholding taste and class collapses: good equals hot, excellent means entertaining, and celebrity defines quality. Through social commentary, memoir, and profiles of pop purveyors, this New Yorker writer offers up a lively dispatch from the black hole we call culture. MORE: Salon.com book review Boston Review book review Frontline interview A highly critical perspective, from Modern Prague City Magazine Amazon |
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