PressEthic

Hard to believe, but it’s a big deal when a newspaper decides to shrink. A feature article in Vanity Fair’s October issue goes into detail about the changes happening at the leading British newspapers, with the size (from broadsheet to tabloid) making a larger than expected difference.

Most interesting is how the size of the newspaper determines the segment of the population that it’s targeting. Is the size of your brain equal to the size of the newspaper you read?

On the advertising side, these alterations are important selling points. But for the journalists? We may think that we can distance ourselves from marketing decisions with our articles, but this feature is a look at how the business and editorial sides of publishing are intertwined in ways that we may not have realized. Journalists need to know about big media business in addition to the every day job of getting the story.