The drop in circulation numbers for the nation’s top newspapers had everyone worrying about how soon we would see their complete ruin. But the good folks at The Minnesota Daily suggest that newspapers aren’t losing readers, they’re just turning to the web for convenience. The implication that there’s still a huge consumption of news just when we thought that people simply didn’t have the time or interest anymore is reassuring.
Even better, where there are readers, there’s revenue. And we all know at this point that there has to be a profit for a news organization to survive. There are modest gains in print revenue numbers but big gains online, an area where there seems to be a struggle to find a way to make money. It’s nearly impossible to get people to pay for something that they were once getting for free, but the news is proving itself, in these two stories, to be a commodity. With more eyes on the product, there will be more advertisers, which is good for everyone.
TG (not verified) @ November 30, 2005 - 1:18pm
See also:
A Recipe for Newspaper Survival in the Internet Age
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