PressEthic

As Christie points out in her blog, Wal-Mart is battling a serious image problem. Well, things just got a bit worse for them. According to the New York Times, when the corporation's consultants went yesterday to the premiere of anti-Wal-Mart documentary “Wal-Mart: the High Cost of Low Price,” one of the group members was asked to leave after being accused by the director of trying to record the movie with his cell phone.

How bizarre.

Said the spokeswoman of the group, who was also at the theater, they were there to “find out what they were saying so we can correct it.” The director literally kicked the man brandishing the cell phone out of the movie. This entire scenario is so odd, but what strikes me most is how scared Wal-Mart is at what the movie could be saying. Before “Super Size Me” was released in theaters, MacDonald’s cancelled their super size feature in an attempt to appear more health-conscious. I wonder how Wal-Mart will attempt to “correct” the claims of this movie. According to imdb.com, the film chronicles the struggles of a wide range of Wal-Mart employees:

From a family business owner in the Midwest to a preacher in California, from workers in Florida to a poet in Mexico, dozens of film crews on three continents bring the intensely personal stories of an assault on families and American values.

Sounds like there isn’t much of a quick fix to this problem, but something tells me that shoddy cell phone photos aren't going to do much in providing an answer.