Glossy Pages AND Internet Content? Too Perfect!

This semester, I’m taking a class called Digitial Tools to learn Flash and Photoshop, because I thought these would be good programs to know come May when I’ll be in need of a job. But what I didn’t realize until I got to the first day of class was just how important these skills could be.

Typical print media forms are expanding to the internet to keep up with the blog craze. Vice just launched an online TV network, New York Magazine has the video look book, JANE fashion editors comment via JANE TV on the newest trends and how to pull them off and the New York Times creates multimedia content for everything from the fallen soldiers in Iraq to the Year in Pictures.

But are these new multimedia additions to magazines and newspapers really taking over, or just giving the reader even more? I’m going to keep my fingers crossed and say my future industry is just expanding rather than losing the glossy pages I treasure every month.

John Lichman @ Wed, 02/07/2007 - 5:00pm

In terms of content, this goes back to the whole "techno creole" aspect that there are a bevy of choices these days. You can do a vlog, but you'll also need a podcast, refreshing photo stream, YouTube link for video so someone can embed it on their blog and then digg it.

On the bright side, thanks to their video, you have a mag like VICE appear to be entertaining and interesting as opposed to their usual "whatever, we don't care, man--but please don't make fun of our big advertisers! Uncool, dude!"

VICE Travel Guide was awesome, even if it's only for shock value.

But as much as we hate to say, and Prof. Phillips to admit, we're going to trade your glossy pages in for multimedia flash and user interface, which is perfect for all those people just waiting at their cubicles and dorm rooms.

melissah @ Wed, 02/07/2007 - 9:56pm

As the population gets more and more tech-saavy, media needs multimedia platforms in order to reach the consumer. Since reading/viewing pictures can only utilize one sensory organ - the eyes - they've discovered that video uses more senses (eyes AND ears), which makes the entertainment experience more engaging.

The media basically wants to reproduce the experience as if you were there and engage you with all five senses, but so far, photoblogs, videoblogs, podcasting, etc., are the easiest ways to approach the consumer. Will the magazine disappear? I doubt it. People still want something tangible and physical to occupy them too.

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A group blog exploring our media world. Produced by the Digital Journalism: Blogging course at New York University, Spring 2007.

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