Sony Uses Decapitated Goat to Promote Video Game

As if video games didn't attract enough attention as a possible source of violence for the incident at Virginia Tech, Sony decapitated a live goat (head still dangling) and encouraged guests to reach into the innards of the animal and eat its warm offals (made to resemble intestines). Why? To promote its newest game, "God of War II," as the most absurdly violent game possible, of course.

"Guests at the event were even invited to reach inside the goat’s still-warm carcass to eat offal from its stomach" who then "competed to see who could eat the most offal."

Not to mention that this marketing event also featured a pit of live snakes that guests could snatch, and practice throwing knives at targets, alongside topless women with the semblance of a bra, but it's really just painted on.

Reviews have enthusiastically called the game a "fast-paced bloodbath," "the most brutal, visceral combat of any action game."

The International Fund for Animal Welfare commented on the spectacle covered in Sony's Playstation Magazine and said it was "outrageous" that the animal’s death had been used "to sell a few computer games" and that it was "stupid and completely unjustified."

Um, yeah, I kind of have to agree with that. Sony needs to get a grip and quit sacrificing animals for the sake of carnage and chaos ... because we sort of live in this place called reality ...

Whitney M Dipollina @ Mon, 04/30/2007 - 11:38am

I think it's interesting that there has been so much controversy over the decapitated goat, yet little has been said about the video game itself. The event where the goat (which as Sony claims, "had not been slaughtered for the event but had been bought from a local butcher by the Greek company hired to stage the event") was displayed was an exclusive one halfway around the world; the video game, unlike the party, is accessible to everyone right here in the U.S. The greater concern, for me, is not the goat, but the "the most brutal, visceral combat of any action game" being promoted to our kids.

The Boomer (not verified) @ Mon, 04/30/2007 - 12:23pm

Video games were specifically discredited as a "source" of the mayhem at Virginia Tech. More broadly speaking, the notion that they inspire that type of violence on a larger scale isn't taken seriously, except by the most shrill of social critics. See: Jack Thompson, any "family-oriented" think tank.

If a violent movie or video game drives you to commit similar acts, the problem is with you, not the game. Millions of people played God of War, Halo and every other popular violent game without rampaging 'round town in "real life."

BOOM, HEADSHOT.

John Lichman @ Mon, 04/30/2007 - 12:16pm

...seriously? You're worried about fictional, pixelated violence?

First, the goat wasn't decapitated at the event.

Second, even if Slate says video games are the devil, who cares? This falls under the age-old debate that because little Jimmy kills someone in Doom, he won't be able to tell the difference to real life.

So, does that mean if I play a flight simulator I can fly a plane? Not to mention, if I play a fighting game, I can be a martial arts master?

Please. These scare tactics are the same that claim if I watch "Halloween" too many times that I'm going to put on a William Shatner mask and make funny breathing noises.

But yeah: Sony didn't sacrifice anything. They bought a dead goat from a butcher. It was a dumb promotional gimmick, but it shows how over-sensitive we can be to something so corny. (Aqua Teen Hunger Force bombs in Boston, anyone?)

Whitney M Dipollina @ Mon, 04/30/2007 - 12:46pm

I'm not saying I think there's a link between playing video games and carrying out a violent act. I was only commenting on the audience which each reaches-- and based on the great assemblage which video games draw, they should have been of greater importance to the media than a single dead goat.

The Boomer (not verified) @ Mon, 04/30/2007 - 4:19pm

Why video games? Why not movies, or TV? Or rap music?

BOOM, HEADSHOT.

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A group blog exploring our media world. Produced by the Digital Journalism: Blogging course at New York University, Spring 2007.

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