Camel's latest marketing campaign is all about the ladies.
I was flipping through a magazine yesterday when I came across an advertisement I hadn't seen before: featuring a flowery background and a pink border, the attractiveness of the page caught my eye for a second, causing me to pause. Then, I saw the two packs of cigarettes smack in the center of the ad. Cue page flip.
I know, I know. You’ve just been dying waiting for an excuse to pick up smoking. Well, here’s your chance: Apparently Camel has come out with a new version of their cigarettes, with the sophisticated name "Camel No. 9." Featuring sleek black and pink packaging, girly advertisements and the slogan “light and luscious,” Camel’s new campaign hopes to attract more female smokers to the brand.
Sorry Camel, but it’s not 1952 anymore. I personally feel offended by advertising that is so insulting to women’s intelligence. A pretty package doesn’t change the fact that there are cigarettes on the inside; and I’m going to go out on a limb and say it’s fairly well known now that cigarettes cause cancer, emphysema, stroke… the list goes on. If you plan on persuading me to take up smoking sometime soon, you’re going to have to throw me something a little more convincing than a pink cardboard box.
Anonymous (not verified) @ Sat, 02/17/2007 - 10:28pm
Whitney, don't think you have to go out on that limb. Cigarettes aborted my dad's young life when I was only 11. He had emphysema.
Smart for you to see a con.
With compassion, Mike