Marc Jacobs' Ad Is Neither New Nor Naughty

It's really easy to see the bad in things, especially the fashion industry, but if people had a more open and "innocent" mind, then maybe they'd get the point and see there is no controversy.

Point #1: Kid Models For Adult Clothes Is Nothing New

Marc Jacobs is actually jumping on a bandwagon. A men's clothing line (whose name escapes me) features young boys as businessmen to sell their suits. They've been doing this without public outcry for at least six months.

Point #2: Fashion Isn't About Weight

To me, the ad evokes a feeling of innocence and purity, because as a child fashion was about dressing up and feeling pretty. Fashion didn't mean negative things like status and weight. Only when I was an adult did I realize how serious people take clothes and image. Fanning doesn't look like she's in a horror movie, but a girl who was caught trying on her mother's clothes. This is a face I'm sure my mom saw when I was caught trying on my mother's bridesmaid dresses at 10.

Point #3: To Be Young, Beautiful, & Rich Is To Be Hated

For those against age, Marc Jacobs uses a very similar style of ad where an older (like 60's) and less well known male and female are modeling clothes for the 20's demographic. For those against homosexuality, he had an ad last year where two men were kissing. For those against sexy females, there was an ad where a girl put her legs over her head so that her butt showed. Yet none of these ads are deemed as offensive as Dakota Fanning's. I wonder why ...

Today's society is a little anal and hypercritical when it comes to, well, just about everything. The loss of innocence is really in people's interpretations, not the ad itself. It's a lot harder to look on the bright side, but sometimes optimism is really beautiful.

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A group blog exploring our media world. Produced by the Digital Journalism: Blogging course at New York University, Spring 2007.

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