We Want Media

In the age of “Google-ing,” “Wikipedia-ing” and “Netflix-ing” branding has become an important aspect among advertisers and marketers worldwide.

In an effort to get people to start “Blockbuster-ing,” Blockbuster has announced its intentions to acquire Movielink, an online movie-downloading site. The acquisition will give Blockbuster Online the ability to offer a “triple play” option to their customers –- by mail, in store, or downloaded online.

I’m not sure if this move will succeed in making Blockbuster Online a strong threat to Netflix, but it really should. The in-store option alone, which offers users the ability to exchange movies they’ve received by mail for movies in the store, is a good enough reason for me to start using Blockbuster Online.