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I was too young to realize the message behind the Calvin Klein CK One perfume when it came out. I just remember being sprayed with it at department stores and wearing this little silver ring that they gave out as a promotion. But apparently, the smell and ad were the perfect description of that generation: androgynous models in black and white clothes leaning against each other.

And now, Calvin's up to it again. CKin2u is going to be the hit for our generation…or at least it’s supposed to be. We’re being marketed at techno-sexuals. Excuse me?

According to that New York Times article, the company created the word to mean “thumb-texting young people whose romantic lives are defined in part by the casual hookup,” in hopes it would catch on, like metrosexual. Uh-huh, good luck.

CK is designing their entire campaign after the rapid, fact-paced aura of the "technosexual" generation. Apparently, the fragrance is going to exude busyness.

They even have created a website similar to Facebook in order to create buzz, using abbreviations in the URL: www.whatareyouin2.com. But really, shouldn’t it be whatruin2.com if they really wanted to capitalize on the whole abbrev. thing?

I mean, sure, we're all addicted to our iPods, Sidekicks, cell phones and Palm Pilots, but I really don't think need perfume to show off our tech-savvy side.

I can’t say I’ll buy this perfume, but I’m sure I’ll smell it when it gets to the beauty closet at my internship simply because I’m curious. I feel like our generation is way more into finding our own individuality, even through our perfumes rather than conforming to what’s the latest out by so-and-so. Did anyone buy the Britney Spears perfume besides the 'tween generation?