We Want Media

Paper-thin profit margins has Time Magazine editors rethinking their marketing strategies. Heralded as a news-based magazine with serious articles, Time recognizes its stagnant readership and a need to change. After cost cutting -- with jobs the first to go -- Time is revamping itself and capitalizing on the entire point of buying a magazine opposed to web browsing: big glossy pictures. Pictures galore. Not only is the company downsizing, it's also dumbsizing. More pictures, bigger pictures, simpler text, and less of it. Reuters reports that shorter stories are on their way.