MTV just won’t die. They’re back with a new plan. Instead of taking my advice and, you know, actually showing us music videos, they created the Thursday Night Block, which they describe as "interweaving show content and the commercial experience … where shows will merge into one another, and programming content will play in commercial time -- throughout a continuous two-hour block."
It reminds me of when I was in middle school and TGIF was the best part of the week. "Boy Meets World," "Sabrina the Teenage Witch" ... those were the days. But that was when I was 11 and curfew was 8 p.m.
Don’t they realize "Grey’s Anatomy" is on Thursday? That it’s a prime college party night? That Nick Cannon’s humor isn’t really ideal programming for a Thursday night?
I clearly didn’t watch it. I didn’t even know about it. Guess those advertisers aren’t getting their money’s worth if I’m in their target demographic, it only came to my attention now and they aren’t even showing commercials.
Cari Wolfert @ Sat, 04/07/2007 - 9:49pm
MTV better hope that L.C. keeps continuing to allow them to tape her life because "The Hills" is the only good show left on the network. I am not sure what they are really trying to accomplish with this Thursday Night Block, but to me, the programming sounds like something that will be getting more viewers when it is repeated 30 times on Saturday afternoon.