We Want Media

In an effort to appeal more to the user-generating online audience, NBC has announced a plan to post video content from their popular shows on NBC.com. The shows include "Saturday Night Live,"The Tonight Show with Jay Leno," "Late Night with Conan O'Brien" and "Last Call with Carson Daly."

Most of the SNL content will have an exclusive, behind-the-scenes theme that will include videos that feature the characters in the hair and makeup department, a sneak peak into the writers’ room, and footage of hosts getting ready to tape promos. NBC.com will also give users the opportunity to contribute to the site themselves by posting their own clips of SNL’s Weekend Update.

The new features might give the site some more traffic, but if NBC really wants to compete with YouTube and bring users to its site, they should publicize the video section that shows Justin Timberlake’s famous clip, a long with Peyton Manning’s “instant classic.”

Most SNL viewers go to YouTube for hilarious SNL clips, however rare, and send the links around to their friends for the first few hours before the clips are taken down. If more people knew about NBC’s YouTube-like section of SNL clips that offer the videos, I believe that traffic would greatly increase, and users wouldn't have to worry about typing obscure pharases into YouTube to find the clips that they want.