Don't Worry, Search Happy

There’s a new contender in the arena to challenge Internet giant Google. It’s a Jersey City based company called Accoona.com. That’s right, like the Lion King song Hakuna Matata -- don’t worry, be happy.

According to a New York Times article, the new search engine searches differently than Google or others. But, of course, it’s top secret. It’s good to see somebody truly challenge the giant. There are other search engines out there, but they don’t claim to have powers far superior to Google.

Accoona might push its way up to the top. They will introduce an advertising service soon, where demand sets the supply. Meaning buyers say what they want and companies compete for the business.

I think they have a great idea that is going to push the envelope. I don’t think the business world will push this service away. It’s there to help them make money faster and more efficiently. It’s definitely a tight niche they need to squeeze into to tear people away from their Google. It’s already a slang verb! Hopefully, they can survive and try to better an ever-changing technology.

Adam Raymond @ Sun, 03/26/2006 - 9:24pm

Acoona faces a tough sell in trying to get people to forsake Google. We internet users are creatures of habit. My Firefox browser has a Google bar built into it and I’m not giving that up. Google has implanted itself so strongly, that any site, no matter how revolutionary, is going to have a whale of a time encroaching on its territory. Not to say that it can't be done, but it's gonna be tough.

Dan Smith @ Mon, 03/27/2006 - 4:24pm

As I understand it (and I fully allow for the possiblity that I'm completely wrong on this), Firefox makes its money off a percentage/kickback for the use of things like the Google searchbar. Essentially, if you search via that toolbar, and click on an ad, or if you use the Amazon toolbar and make a purchase, Firefox gets a cut.

Normally I'd say "I don't see any reason why Acoona couldn't get in on a deal like that" but it seems every time I turn around, some company has signed an exclusivity agreement with another.

Andrew Nusca @ Mon, 03/27/2006 - 2:53pm

"Go Google that" turns into "Go 'Coona that"?

I don't know. That's just too hard to say.

Or too close to vulgarity.

About

A group blog exploring our media world. Produced by the Digital Journalism: Blogging course at New York University, Spring 2007.

Recent comments

Syndicate

Syndicate content

Navigation