You’ve probably seen them, on bus stops, billboards, web ads --pretty much everywhere. Attempting to catch the eye of the consumer, AT&T has released its new multi-billion dollar marketing plan.
Starting New Year’s, AT&T began plastering the country with its new "lime green" campaign. It simply states: Blogging Delivered. What does that mean?! I went to AT&T’s website to find out. The plan is for its new website projectdu.com, which basically is a blog aggregation site.
I’m not sure what gives AT&T the idea that they can “deliver” blogs to the world. For a medium that can still be considered in its infancy, it’s fairly well established. Blogs are out there, and most people don’t need help finding them. I don’t want to downplay what AT&T can deliver, but I think it’s interesting, and not necessarily wise, how they are focusing their new “look” solely on the blogosphere.
Jacqueline Colozzi @ Tue, 04/18/2006 - 12:12am
>> Blogs are out there, and most people don’t need help finding them.
I don't know about that. As a whole people are becoming more adept at surfing the web and usually stumble upon their favorite blogs by accident. But that's the problem for the blogger--how to get read. Not to mention--the more blogs out there, the harder it is to sift through them. So AT&T is picking up on a problem on both ends.