Now that practically every print publication is on the internet, it seems the next trend in online media is targeting network television. NBC’s “The Office” will be airing 10 web exclusive episodes this summer. While the purpose of this stunt is most likely to keep zealous fans satisfied between regular seasons of the popular show, I wouldn’t be surprised if other networks started to try similar tactics and online shows became more common. But don’t go throwing away your brand new plasma screens just yet—Television is not exactly on the brink of extinction. Just like the print publications that have moved to the internet, something might be lost in the transition from the traditional medium to the internet.
Many shows are already available on iTunes, and are becoming more and more popular, especially since the new video iPod came out. Having those shows on the internet for free (while probably not the best for iTunes) would make things even more convenient. For example, I personally am too busy to shape my schedule around a TV lineup and too cheap to splurge for TiVo or iTunes. Being able to catch my favorite shows online whenever I want would be perfect for my busy (and frugal) lifestyle.
Christine Caro @ Sun, 03/19/2006 - 1:47pm
I agree that this is a trend that we will continue to see more of, and especially geared toward people in our age group. A lot of shows on MTV and VH1 feature extras online through Overdrive and VSPOT where viewers can get extra information about shows, the characters, etc. Similarly, a lot of shows have online membership options that give them access them extra "insider" information about the show, thus another source of revenue for the shows. It will be interesting to see how bigger network shows follow suite to these shows and networks that target younger audiences.