Under the principle "go where the people are," newsrooms are now making stories and features that are fully native to social platforms.^One This is easier in the case of chatbots,^Two harder when it comes to audio,^Three which is just starting to adapt to the social media age. To reach people directly — without platforms in the middle — journalists are doing more with mobile push notifications^Four and reviving the email newsletter.^Five Meanwhile, artificial intelligence^Six is becoming part of the work flow, as new forms of storytelling emerge, like drone journalism,^Seven virtual reality and 360° video.^Eight With technologies and platforms proliferating, news companies have to get much better at UX design^Nine and make subtler use of metrics,^Ten since many of the traditional measures no longer apply. It's time news was reimagined as a service,^Eleven and with the discovery that people will pay it, it's time to get smarter about membership models.^Twelve